The
art and science of
successfully pursuing
desired results with the
resources available
to the organization...
MANAGER
MANAGER
The person who provides the organization
with leadership and who acts as a catalyst for change
qResponsible for the management of
organization
qAccept responsibility of change
qProvide leadership
qMake things happen
Business Managers
qManagers must efficiently
combine human, financial, and
physical assets to maximize
long run profits by satisfying the firm’s
customers’ demands
long run profits by satisfying the firm’s
customers’ demands
q
qMajority of business
failures are due to poor management
Managers must be:
qTechnologically knowledgeable about
products and services
qGood and effective communicators
qAble to motivate people
qProficient in management technical skills
such as accounting, finance, and forecasting
q
In Addition
qStrong
understanding of ecological and institutional factors related to business
qAble
to respond to changes in marketing conditions, weather conditions, government
policies and technology
Managers
must be able to mix each of these skills and perspectives in the right
proportion to deliver the greatest long run net benefits for the firm
Four Key Tasks of Agribusiness Managers
1.Planning
2.Organizing
3.Directing
4.Controlling
The
Wheel of Management
Planning
Forward thinking about the
courses of action based on the full understanding of all factors involved and
directed at specific goals and performance objectives
Planning
•First component of management process
•Planning gives direction
•Forces managers to be future-oriented
•Enables the organisation to deal with
changes in the business environment
•Two components of planning
oGoals
oPlans
The
benefits of planning
•Planning provides direction
•Planning reduces the impact of change
•Planning promotes co-ordination
•Planning ensures cohesion
•Planning facilitates control
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